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Blue Wonder history

Blue Wonder is a typically Dutch company, founded in 1946. Blue Wonder cleaning products are sold in a large number of Dutch supermarkets and drugstores – and to many professionals active in the cleaning market. Due to its particularly effective cleaning power, Blue Wonder has many fans. Number 1 cleaning worker from the Netherlands.

  • 2021

    Innovation: Refill your bottles with RE-USE capsules

    Innovation: Refill your bottles with RE-USE capsules
  • 2021

    Introducing Personal Care range in The Netherlands

    Introducing Personal Care range in The Netherlands
  • 2021

    Introducing Disinfection range internationally

    Introducing Disinfection range internationally
  • 2020

    Restyling van Blue Wonder Powercleaners

    Restyling van Blue Wonder Powercleaners
  • 2020

    Plastic reduction with Blue Wonder RE-USE cleaner sticks

    Plastic reduction with Blue Wonder RE-USE cleaner sticks

    In 2020, Blue Wonder focusses on plastic reduction: re-use instead of recycling. Blue Wonder introduces RE-USE, cleaner powder sticks that can be used to re-use any used spray bottle. Rinse, fill with water, add the contents of the stick and shake and your RE-USE cleaner is ready for use.

    Smart for your house, smart for the planet, smart for your wallet!

  • 2019-2020

    Cleaning and disinfection have never been more important

    Cleaning and disinfection have never been more important

    In 2018, Blue Wonder already started with a disinfection line of sprays and wipes. Blue Wonder Disinfection Cleaner is the only cleaner that kills bacteria.

    Since the outbreak of the coronavirus in 2020, disinfection has become even more important. A study shows that a surface cleaner with more than 0.5% hydrogen peroxide is effective against the Corona Covid-19 virus. Blue Wonder contains 1%. It is the only surface cleaner in Dutch supermarkets that kills bacteria (Admission CtgB).


    * Blue Wonder Disinfection Cleaners kill bacteria, as the only surface cleaners in the Dutch supermarket in March 2020.

  • 2018

    Blue Wonder starts very successfully in Germany. Blue Wonder also helps children with clean drinking water

    Blue Wonder starts very successfully in Germany. Blue Wonder also helps children with clean drinking water

    Together with you and the Fairwater Foundation, we give needy children structurally clean water.

  • 2017

    Introduction of the 100% Natural product line

    Introduction of the 100% Natural product line

    100% Vegetable raw materials that have been processed into an environmentally friendly product. In a bottle of 100% recyclable plastic (including all other Blue Wonder PET bottles).

  • 2016

    Introduction of the Blue Wonder Disinfection product line

    Introduction of the Blue Wonder Disinfection product line

    The only surface cleaner in the Dutch supermarket that kills pathogenic bacteria! *

    * Blue Wonder Disinfection Cleaner kills bacteria, the only one of the surface cleaners in the Dutch supermarket in March 2020.

  • 2015

    Introducing the renewed Power cleaners productlijn

    Introducing the renewed Power cleaners productlijn

    Empty your kitchen cupboard and replace all those bottles with the power cleaners from Blue Wonder! A baseline with all-purpose cleaners, lime cleaners and floor cleaner with new recipe and new packaging.

  • 2014

    Introducing the renewed Specials productline

    Introducing the renewed Specials productline

    Real powe rcleaners to clean persistant dirt. Professional strength yet biodegradable!

  • The 90s

    Reaching the consumer

    Reaching the consumer

    In the 1990s, Blue Wonder cautiously found its way to the consumer, particularly through demonstrations at fairs and fairs. You have to see the effect – because otherwise you will not believe it. Because with Blue Wonder a stain will dissolve by itself. And it is precisely this different way of working that the consumer must experience for himself.

  • The 70s and 80s

    Continuous improvement

    Continuous improvement

    In the 1970s and 1980s, the former chemistry amanuensis, Mr Groenhof, worked hard on the development of Blue Wonder. By combining it, Groenhof comes to a recipe with thirteen ingredients that have to reinforce each other, have to be added in the right order and according to a very precise dosage. The result is a considerably milder cleaner with the same high cleaning power, especially intended for professional cleaning.

  • 1946

    Origin

    Origin

    The history of Blue Wonder starts in 1946 in the port of IJmuiden.
    The ‘blue wonder product’ as it was popularly called at the time, was mainly used for the powerful cleaning of ship decks and the floors of the fishing boats and fish auction.